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Why Outsource?


Many companies are familiar with the practice of outsourcing.  They often use other vendors for their payroll processing, accounting distribution, and many other important aspects of their business.  Large companies have turned to outsourcing their sales as a way to cut costs and increase their revenue.  As a result, entire industries have evolved to support these efforts.  There are many other benefits to outsourcing, aside from increasing a company’s profit margin.


According to research from the Dun & Bradstreet, sales and marketing is now the third most active area for outsourcing after finance and IT. According to published reports by Dun & Bradstreet, outsourcing of field sales is expected to rise fivefold over the next two years.

The mix of direct vs. indirect channels used by many companies has changed significantly over the past 10 years. Direct channels are critical routes into the marketplace.


$10B / a year and projected $100B / a year in the next five years



1. Ability to focus on core business

By outsourcing sales and marketing, you are able to focus on providing the best quality product or service your customer deserves.  The heart of your business is refining the product and following through on services provided.  We present these products or service in the best light possible.  Effective sales and marketing training takes valuable time from your skilled and dedicated management.  We do this for you.


2. Control of capital costs

A company’s bottom line, or the amount of sales needed to make a profit, is something not to be ignored.  This is ultimately what keeps any business afloat.  Outsourcing converts fixed costs into variable costs.  It releases capital for investment elsewhere in your business.  It allows you to invest in places that could lead to a better quality product or service without assuming a large risk up front.  Freeing this capital can also make a company look more appealing to investors. Cost-cutting may not be the only reason to outsource, but it’s certainly a major and important factor.


3. Increased efficiency

Companies that do their marketing research, development, sales, and distribution internally incur great expenses.  These expenses are then passed on to the customer through increased costs of the product or service.  This makes it difficult to stay competitive.  An outside provider’s cost structure and economy of scale can give your business an important competitive advantage.


4. Reduced labor costs

Hiring and training staff on product knowledge, sales and communication skills, back end administration, etc. , takes time and resources.  It is the largest business expense that any business faces.  Even after training, these employees may not live up to your expectations.  This is why many companies look for years of experience, which may hinder their ability to learn your way.  We are so confident in our proven system that we take on that responsibility. Outsourcing lets you focus your human resources where you need them most.


5. Reduced risk

Every business investment carries a certain amount of risk. Markets, competition, government regulations, financial conditions, and technologies all change very quickly. Outsourcing providers assume and manage this risk for you, and they generally are much better at deciding how to avoid risk in their areas of expertise.


6. Speed to market

It takes time and resources to get new promotions, marketing materials, and information out to an entire market through indirect marketing sources.  We can get the proper information out to your valued customers and clients within a day to assure they are able to take advantage of your services while you benefit from the outcome.


7. Improved customer satisfaction

Most can relate to the feelings of frustration when trying to connect to the right person on the other end of the phone.  When business is done over the phone, interaction can feel cold and disconnected.  We make sure that our client’s business accounts are taken care of.  We put a friendly face to their company and make sure we acquire and retain loyal customers to their organization.  “Your customer today could be your competitor’s tomorrow.”  This is why a satisfied customer is invaluable.


8. Get access to specialized services

We are skilled at recruiting and training individuals on our system to be able to properly present your services by building a great relationship with your business accounts.  By outsourcing, you receive expert and skilled services. This benefit of outsourcing has been the key reason why several companies such as Verizon, AT&T, Quill, Best Buy and Direct Energy, opt for outsourcing. The function that you outsource may not be your core competency but you can find an outsourcing partner who is specialized in that particular business process.  Our entire focus is on bringing your company great quality and long term business relationships.




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