Portland Fun Fact of the Day #8
Nike Logo designed in Portland
The Nike “swoosh” logo was designed by Portland State University student Carolyn Davidson in 1971 — several years after business undergrad Phil Knight and track coach Bill Bowerman founded the company they originally called Blue Ribbon Sports. Knight had rejected several of Davidson’s designs, and when picking the swoosh, said he didn’t love it, but that maybe it would grow on him. Ms. Davidson was paid $35 dollars for her design. In the 1980’s, Davidson would be given a more proper credit through stock in Nike.